SAN MIGUEL HIDDEN DEPTHS RETURNS FOR SUMMER 2008

June 24, 2008

Wall of Sound announced to headline launch event

Following a highly successful launch in 2007, San Miguel Hidden Depths is set to return this summer with a series of five one-off music and media events held in London and Manchester. Kicking off at London’s Soho Revue Bar on Thursday, 26th June, San Miguel Hidden Depths promises to provide curious guests with a rare insight into the musical and visual inspirations of its diverse range of hosts.

Each unique event will be curated by a different guest host. Full details of the artists and musicians invited by the hosts to perform will not be revealed until the nights themselves but we can announce the host line up as follows:

26th June Mark Jones and Wall of Sound        Soho Revue bar, London
10th July The Glimmers                                 Joshua Brookes, Manchester
31st July Secretsundaze                               T-Bar, London
21st August Chromeo                                       The End / AKA, London
18th September It’s Pop It’s Art / Fred Deakin        The Amersham Arms

Wall of Sound’s visionary founder Mark Jones will be taking control of the line up for the launch night, so it is likely to include Wall of Sound label talent as well as Mark’s own friends and musical heroes.

Hot on the heels of the launch night, Belgian DJ duo The Glimmers will be heading to Joshua Brookes in Manchester on 10th July to host the second event in the series, with rumours already circulating of a legendary hip hop pioneer making a special appearance on the decks.

San Miguel Hidden Depths then returns to London for the remaining events. Giles Smith and James Priestley will be taking a break from hosting their infamous Secretsundaze parties to bring their trademark underground techno, house and disco sound to T-Bar in Shoreditch on 31st July.

Next up, electro-funk duo Chromeo will be leaving their respective bases in New York and Montreal and inviting their friends and inspirations to join them at The End / AKA on 21st August. Chromeo earned rave reviews supporting Bloc Party on their British Tour and recently played a sold out gig at London’s Koko.

The final event for this year will be held at The Amersham Arms on 18th September. With a line up led by It’s Pop It’s Art – a unique collaboration between DJ and designer Fred Deakin’s design company Airside and EMI Records – guests can expect an audio visual treat, as It’s Pop It’s Art has been responsible for creating visual cover versions of some of the most important songs in pop music.

San Miguel Brand Manager, Elena Iborra, said: “Aimed at people who like to look a little bit further, San Miguel Hidden Depths is a series of unique collaborations between San Miguel and the guests invited to curate. As these hosts choose their own line up, there are sure to be plenty of surprises on the night!”

Last year’s three events saw nights curated by DJ Yoda, Warp Films and Get Cape Wear Cape Fly, with surprise guest appearances from the likes of the Richard Hawley, turntablist Kid Koala and Jarvis Cocker.

The full line-up for each 2008 event will be revealed on the night. You can register to win tickets, find out more about the other events, sign-up to the newsletter and access exclusive material at www.sanmiguel.co.uk .
ENDS

For more media information, images or for talent interview requests, please contact:
Rupert Runewitsch: rupert@dbmpulse.co.uk or hiddendepths@dbmblogs.co.uk

Notes to Editors:
· San Miguel is brewed and marketed in the UK by Scottish and Newcastle UK, whose leading brands include Kronenbourg 1664, Foster’s, Strongbow and John Smith’s. San Miguel is the definitive Spanish lager. A refreshing beer with depth of flavour for young urban people who like to discover new things and look beyond the obvious.
· The San Miguel Hidden Depths concept was created and is event managed by Amplify www.weareamplify.com. Amplify was set up by Jonathan Emmins and Anton Mercier in 2007. Amplify creates emotional connections between consumers and products & services. Their client list includes Scottish & Newcastle, Virgin Media, Nestlé, Red Bull and Whirlpool.

2008 Line Up - Curator profiles:

Mark Jones and Wall of Sound
Marc Jones is the founding father and visionary behind alternative, independent record label Wall of Sound – the label that has brought us acts as diverse as The Propellerheads, Black Twang, The Bees, The Wiseguys, Royksopp and Les Rythmes Digitales. Wall of Sound started out producing electronic music genres such as big beat and ambient, but has now diversified to include some indie and hip-hop artists with a revised roster of acts including artists Soulwax, Mogawi, Laurent Garnier and Reverend & The Makers amongst others.

The Glimmers
The Glimmers, alias Mo Becha & David Fouquaert (Benoelie by nickname,) are adventurous Belgian DJ’s with a passion for pleasing the crowd. Inspired by Grandmaster Flash and DMC contest tapes, they started DJ’ing together in 1985 in a small club in Ghent and have since gone on to play with the likes of with the likes of Carl Craig, Moodymann, Alex Paterson, Juan Atkins, Depth Charge, Derrick May, Dave Clarke, Ashley Beedle, Harvey, Faze Action, Kevin Saunderson, Aphex Twin, Howie B, Dzihan & Kamien, Kruder & Dorfmeister

Secretsundaze
Secretsundaze is an underground institution in London and is the brainchild of residents and promoters (and producers) Giles Smith and James Priestley. Since its inception, the music policy has always focussed on underground House, Techno and Disco. They were one of the first clubs in the UK to book DJs such as Tiefschwarz and Ivan Smagghe and they continue this tradition of breaking new artists and being two steps ahead with bookings. The duo was also amongst the first to book the likes of Steve Bug, Lucian and Ricardo Villalobos.

Chromeo
Electrofunk sensations Chromeo are Montreal and New York City based musical duo P-Thugg (Patrick Gemayel), on keyboards, synthesizers, and talk box, and Dave 1 (David Macklovitch) on guitar and lead vocals. Their 2004 debut album, ‘She’s in Control’, was met with widespread acclaim and in 2005 Chromeo released a CD of funky dance tracks on Eskimo Belgium records entitled ‘Un Joli Mix Pour Toi’ (A Pretty Mix For You). During early 2007, Chromeo supported indie rock group Bloc Party on their British tour and were named MTV’s Artist of the Week for October 1st 2007. Guitarist and lead singer David Macklovitch is the older brother of A-Trak (Alain Macklovitch), who in 1997 was the youngest-ever winner of the DMC World DJ Championship and is currently Kanye West’s tour DJ.

It’s Pop It’s Art
It’s Pop It’s Art is a unique collaboration between A –list design company Airside and EMI Music Publishing UK. Using the inspired genius of the world’s most influential musicians, It’s Pop It’s Art create innovative lyrical screen prints, as well as canvas prints, t-shirts, mugs and badge sets. Built upon a passionate love of both music and art, It’s Pop It’s Art believe that lyrics are the link between the enigmatic emotion of music and the ordered intellect of the listener, and use this philosophy as the basis to reform this connection through uniquely visual cover versions of some of pop music’s most important songs.

Fred Deakin
DJ and designer Fred Deakin is best known to music fans as one half of hugely popular, Mercury-nominated Lemonjelly (along with Nick Franglen). He is also one of the founders and directors of A-list design company Airside, whose trademark wit and bright graphics have a talent for making corporate giants charmingly accessible. Deakin is also a visiting tutor at Central Saint Martin’s College of Art.