/ Why do the British people have to pay more than the Americans?
Why do the British people have to pay more than the Americans?
April 11, 2008
Although I’m not a fan of fashion brands. I was shocked at the price of the Abercrombie store recently opened in London, and the prices on their website. Basically, when pricing the items, all they’ve done is directly switched the $ sign with the £ sign.
For example, an item that costs around $60 in the US, will cost around £80, which is $160 for a male hoodie.
Yet British people happily pay it, and the stores are always packed out. How can Abercrombie get away with this pricing difference and why are British people prepared to pay it.
They can get away with it because the free market economy allows people to set prices for consumer goods at whatever the market will bear.
I also note that there are probably a few taxes associated with getting that stuff into the UK, as well as other expenses. Another poin, when British stores open in the USA they seem to slash their prices for that market.
Seems unfair to me!
(2 votes, average: 3.5 out of 5)
Loading ...Written by Verity · Filed Under Business, Fashion and Beauty, Lifestyle |
It is unfair, well, more unfortunate - the most logical reason I can arrive at, is that due to the U.S.’s size, and therefore larger market and economy, they can set their items at a similar price to ours even though the dollar is worth near enough 1/2. The only benefits for us is that when shopping in the U.S. you get approximately twice the amount for your money and you can buy items from U.S. sites and pay 1/2 because their pricing is the same.
Try
http://www.neimanmarcus.com
http://www.saksfifthavenue.com
http://www.brownsfashion.com
They do require that you ring up to place international orders but on really
expensive items, which, might I add - it is only worth doing*, they are more than
happy to deliver to the U.K
*(When taking into consideration the P&P fees you will incur from the U.S., it would not be cost effective to purchase items priced at $60 or $80 dollars. Personally, I wouldn’t bother with anything under $200)